press release

Frieze Art Fair, a major new international art fair, will be launched in London in October 2003. The Frieze Art Fair is organised by Matthew Slotover and Amanda Sharp, founders of frieze magazine, widely recognised as one of Europe ’s leading art magazines. Focusing on the most dynamic generation of galleries working today, the Fair will feature 124 UK and international exhibitors selected by a committee of respected international gallerists from Europe and the USA. The selection committee is: Gavin Brown, Gavin Brown ’s enterprise Corp., New York Sadie Coles, Sadie Coles HQ, London Jeanne Greenberg Rohatyn, Salon94, New York Martin Klosterfelde, Klosterfelde, Berlin Maureen Paley, Interim Art, London Eva Presenhuber, Galerie Hauser &Wirth &Presenhuber, Zurich Toby Webster, The Modern Institute, Glasgow The Frieze Art Fair will be housed in a specially designed 11, 000 sq metres temporary structure set in a prime location at the south end of Regent ’s Park, within walking distance of Soho and the West End. The installation is designed by the innovative young architect David Adjaye, well known for his highly acclaimed collaborations with artists. In addition to the gallery exhibitors, specially commissioned artists ’ projects will be featured throughout the Fair. There will also be a carefully structured talks programme given by major critics and curators from around the world to debate key issues in contemporary art. Frieze Art Fair Regent ’s Park London 17-20 October 2003 Preview Day:16 October 2003 www. friezeartfair. com July 2003 PRESS ENQUIRIES ERICA BOLTON/JANE QUINN +44 (0)20 7221 5000

Frieze Art Fair The Frieze Art Fair, launching in October 2003, represents a major new event on the contemporary art calendar. With Sigmar Polke and Olafur Eliasson at the Tate Modern, John Currin at the Serpentine Gallery, Franz West at the Whitechapel Art Gallery and Bill Viola at the National Gallery, London will be an essential stopping point that month for anyone with a serious interest in contemporary art. Focusing on the most dynamic generation of galleries working today, the Frieze Art Fair has been limited to 124 UK and international exhibitors. A committee of respected international gallerists has selected the participants. In addition to the galleries, special artists'projects and events have been commissioned by the Fair's curator, Polly Staple. A carefully structured talks programme will invite major critics and curators from around the world to present and debate key issues in contemporary art. Music events each evening will include celebrity and artist DJs, art bands and one-off, special concerts. The Fair will be housed in a temporary structure set in the beautiful surroundings of Regent ’s Park. The interior of the structure will be architect-designed, with graphics and signage by renowned London graphic design group GTF. Just North of Marylebone Road, within walking distance from Soho and the West End, the Fair could not be more centrally located. With a vibrant art community and excellent cultural and transport links to both mainland Europe and the US, London has the ideal infrastructure for a major art event. From Tate Modern to The Rivington Bar & Grill, the city has a unique selection of museums, great hotels and restaurants, an extraordinary cultural heritage and a thriving gallery scene. As well as introducing the most innovative galleries from around the world, the Fair will make it easy for visitors to get to know all the local galleries in a short visit. Special programmes for art collectors and curators will be offered, plus an itinerary of exhibitions, events and openings to suit all tastes. The Frieze Art Fair will include everything expected of a major international fair, including services for VIPs and press, as well as a substantial catalogue. Special hotel deals will be available for visitors and participants. Mark Hix, chef director of the Ivy and Caprice Events will provide a restaurant, cafe and bar.

Artists project and Talks Programme 2003 Artists Projects: There will be a broad range of international artists projects that range from sculptural interventions into the physical structure of the art fair building to artists whose work may question the conceptual structure and role of the art fair itself. The commissions include publications, performances and installations. Pawel Althamer is developing an outdoor site specific project within the Regent ’s Park grounds; Paola Pivi is developing a sculptural/performance project inside the Fair; Johanna Billing and gelatin are developing site specific performance projects to take place within the talks auditorium;a film and video programme will be presented in the Black Diamond Mobile Cinema; Liam Gillick is working on an off site project in conjunction with London Underground;Jeremy Deller is designing a Frieze Art Fair bag and Peter Saville has been invited to design a bespoke Frieze Art Fair T-shirt. Talks Programme : The talks programme will take place in the Frieze Art Fair 120 seat auditorium. There will be a series of themed panel discussions:consisting of and directed at art professionals but with an informative and accessible appeal for a general audience: • Collectors/Curators/Critics This series will feature leading, international collectors, critics and curators and will focus on examining their practice through discussion of current crucial topics specific to their field. • Architecture/London/Marketing Culture There will be a second tier of discussions consisting of creative professionals and cultural commentators and the topics will be of more general interest but will relate specifically to the dynamics of the Fair. • Keynote lectures/live performances There will also be keynote lectures from vital contemporary thinkers and artist led, experimental live performance. Commissioned under the auspices of the Frieze Foundation;with the support of the European Union in association with NIFCA, Helsinki and Burofriedrich, Berlin. All talks are free. Spaces are on a first come, first served basis. Press Release

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1. Frieze Art Fair 2003
Londons erste internationale Messe zeitgenössischer Kunst
ca. 100 britische und ausländische Galerien

Sonderausstellungen mit Pawel Althamer, Johanna Billing, gelitin , Liam Gillick, Jeremy Deller, Peter Saville, Maurizio Cattelan, Robert Gober, Damien Hirst, Sarah Lucas, Takashi Murakami, Gerhard Richter, Ed Ruscha, Barry McGee, Cindy Sherman, Jeanne Faust, Florian Maier-Aichen, Hans Op de Beeck, Jeremy Deller, Jim Shaw, Marcin Maciejowski, Martin Boyce, Noble Webster, Peter Saul, Thomas Ruff, Callum Morton, u.a.