artist / participant
Alina Schmuch: The Inner Office
Opening: Saturday, 15 September 2018, 7 pm
Exhibition: 16 September – 18 November 2018
Welcome: Nicole Nowak, Executive director
Introduction: Nadja Quante, Artistic director
With "The Inner Office", Alina Schmuch presents a new video work that explores the design of internal and external processes in new work environments. How do holistic approaches to work, which are centered on personal development and individuality, manifest themselves in architecture, language and design? With her subtle, distanced view, Schmuch films workspaces in headquarters of companies from the creative and high-tech industries, coworking spaces, as well as workshops and seminars on leadership, storytelling and the future of work. The artist shows visual, architectural and linguistic structures that embrace holistic thinking, spirituality and concepts of empathy and mindfulness, which globalized work cultures have appropriated from the cultural sphere and the countercultures of the 1960s and 70s. Schmuch’s work reflects the structures that serve to optimize work processes while the work itself becomes increasingly invisible. In the exhibition, the artist transfers new film footage from her extensive research in Germany, California and the Philippines into an installative multi-channel video work.
Based on photography and its expansion in the medium of film, Alina Schmuch’s work investigates the interaction between image media and reality. What can we see through the camera's eye, which otherwise remains hidden? The exhibition is the artist's first institutional solo exhibition.