press release

Since 2002, Heger has approached carefully selected international luxury brands by proposing and enacting a collaboration between the brand and the artist to produce images that can be made significant by and for both parties. After agreeing to collaborate with Heger, a company takes on the production of a set of photographs featuring the artist as model as well as creative director. While Heger retains control over the execution and composition of the images, they can be used by both parties in their respective professional contexts.

Pressetext

Swetlana Heger
Part of the Architecture and Design Project Series