press release

The exhibition ONE IN A MILLION: economies of the self in everyday urban life, on view through June 12, 2004, explores the manifold relationships between artistic creation, urban economics, and branded lifestyle. With everyday life producing an endless stream of information, images, and products, ONE IN A MILLION spins imaginative explorations of in(ter)vention, investigation, and coincidence.

The works of Anette Baldauf, Michael Blum, ChanSchatz, Ellen Harvey, Swetlana Heger, Nina Katchadourian, Dorit Margreiter, Julia Meltzer, propeller z, Markus Schinwald, transparadiso, Katharina Weingartner, and Anita Witek reflect a wide variety of artistic strategies, including performative actions, that artists use to negotiate their work as cultural producers at the interface of individualism, success, and urbanism.

The works in the exhibition are shown as a visual narrative loop made up of eleven modules that relate with each other in a multitude of ways. ONE IN A MILLION is a succession of stories between individualism and urbanism, urbanism and economy, economy and lifestyle, lifestyle and brands, brands and fashion, and fashion and individualism that loops to the beginning in the end. However, the different possibilities and inquiries represented in ONE IN A MILLION do not strive for a single answer or message. They convey a plentitude of questions and perspectives that inquire into the spaces and actions situated at the heart of consumerism.

On the opening night, April 2, 2004, we will be screening the documentary Knock OFF- Revenge on the Logo (USA 2003) by Anette Baldauf and Katharina Weingartner as a New York premiere.

The exhibition is being curated for the Austrian Cultural Forum New York byBarbara Clausen, Iris Klein, and Christoph Thun-Hohenstein and the exhibition architecture is designed by the Vienna-based architecture collaborative team propeller z. Pressetext

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One in a Million
Economies of the Self in Everyday Urban Life
KuratorInnen: Barbara Clausen, Iris Klein, Christoph Thun-Hohenstein

mit Anette Baldauf, Michael Blum, Chan Schatz, Ellen Harvey, Swetlana Heger, Barbara Holub, Nina Katchadourian, Dorit Margreiter, Julia Meltzer, Markus Schinwald, transparadiso, Katharina Weingartner, Anita Witek ...